SYSTRAN > Branding/Packaging

SYSTRAN is the market leader in providing language translation software products and solutions for the desktop, enterprise and Internet that help individuals, small and mid-sized businesses, and large enterprises instantly translate and understand multilingual information and communicate more effectively in multiple languages. For the SYSTRAN branding and packaging project, I looked to take the brand of the company and software far away from the cheap looking old designs. I also wanted to avoid all of the common clichés of conveying multi-language or translations such as globes or a word or phrase translated into multiple languages. The basic underlying function of the software is to aid in communicating across multiple languages, therefore I focused on two figures engaged in conversation. The pattern of transparent boxes is meant to convey the technical and complicated underlyings of the simple and easy to use interface.

San Moritz